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This is GIF DRIFT.

It goes on forever.

In Four Arguments for the Elimination of Television, Jerry Mander notes that whenever there is a cut between shots in an advert or television programme, there is a little rush of adrenaline in the brain. It's used as a technique, to thrill you, or make you excited about toothpaste.

GIF DRIFT ramps this up to the highest level. When a new GIF flashes up, there's a tiny gap between the image reaching your brain and it converting it to shapes, gradients, and objects. This moment is hard to perceive — and intoxicating.

So here's my advice:

  • Hit the F key to go full screen,
  • put on some tunes,
  • and get your head right up close.

— Kay Lovelace

With thanks to Brian L. Ott. You can hire me to VJ this, too. It has its own VJ mode!